Key #1: Choose Your Hosting Company Carefully. It doesn't matter how beautiful your website is, if your hosting company is not reliable, your website is going to have unscheduled downtime, and that is definitely not good for business. Do your research when it comes to these companies and make sure that the one you select has a proven track record when it comes to maintaining service and customer satisfaction.

Key #2: Have Your Website Professionally Designed. There are hundreds of websites and tools out there that enable people and businesses to create their own websites, but when it comes to your business, take the extra time and pay the extra money to have your website designed from the ground up by professional web designers. This not only makes you look professional, it eliminates the need for your customers to go through the affiliate's websites and instead go right to yours.

Key #3: Use an Advertising Tracking System to Determine Your Marketing Strategies. There are hundreds of methods and gimmicks out there for driving traffic to your website. One key to successful affiliate marketing is to be able to determine which of these techniques is most effective for your particular market and product. This means finding a way to track the effectiveness of your various marketing campaigns. There are specific systems called advertising tracking systems that will do just that.

Key #4: Be Sure to Include an Auto Responder System. As has been said before, you can't sell a product unless you get traffic to your site. But not everyone who visits your site is ready to buy at that precise moment. Some people bookmark the site for future reference. One great way to keep yourself in your public's eye is to use an auto responder system that will remind them about your website by sending them automatic email messages or links to ezines or other articles that they may find useful (and incidentally they will be reminded of your site when they see your signature/logo). It's a great way to make your potential customers feel as if they are receiving personalized attention and to keep your name in the forefront of their mind.

With just these four keys you too can unlock the power of affiliate marketing and watch as your website goes from just "okay" to "wildly successful." All it takes is determination and perseverance and the application of common sense when it comes to taking advantage of those internet marketing tools that can get your website seen by the people who matter.

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